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长沙赛美化妆品OEM代加工贴牌批发

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  • 精油品牌
  • OEM品牌类型
  • 是否进口
广东 广州 3天内发货 5000瓶
广州赛美甄选生物医药科技有限公司
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随着社会分工越来越明细,许多公司越来越重视产品深度的研讨,把一些生产成本高、工序冗杂的工序给外包出去,因此许多护肤品***商都没有自个的生产工厂,他们更喜爱于挑选化妆品OEM加工厂代工生产产品。

降低商品成熟期成本

对于步入衰退期的化妆品商品来说,减少生产成本是保持利润的要点。假如不能在国内降低生产成本,那就放眼海外,或许进行海外投资,或许开展外包OEM生产。许多欧美化妆品***都是使用海外代工生产,直接减少生产的风险和成本,以取得更高的收益。

增加商品多样性

关于单一品牌商来说,因为本身品牌已非常知名,有一定的客户群,想要拓宽开发更多类型的商品,OEM代加工方法也不失为一条捷径。商品开发与商场导向通常会有一段间距,品牌商只需有自个的商品配方就能够使用OEM代加工的方法出产商品,迅速添补商场空当,抢占商场。例如:某品牌商生产水乳、面霜类商品比较拿手,但在面膜方面却是有所欠缺,这时候就能够采用OEM代加工的方法,从外面挑选专业面膜加工生产厂家。这样不光节省了生产时间,更是削减了生产成本,而且还能取得高品质的面膜。

表现公司自有的优势

有些化妆品品牌竞争的优势并不在于其生产制作上,而是在于其拥有多种的销售途径和完善的售后服务。这时,OEM代加工合作几乎是两边共赢的方法。例如屈臣氏,凭仗遍布全球的销售途径、服务网络,本身并不需要生产商品,但可以提供优质商品的声誉以赢得顾客的信任。

利用试错机会减少损失

市场是无时无刻都在变化的,有些化妆品品牌商经常利用试错的方式进驻市场,他们都会选择OEM方式来检测进入市场的可能性。品牌商把产品外包给化妆品OEM厂商小量生产,然后推向市场以观察市场的反应,如果反应良好,品牌商就可以大量生产,从而推出自己的新产品、新品牌;如果反应平淡,品牌商也可以终止OEM合同,放弃该产品进入市场的打算,这样就可以利用试错的方式,来获得更多的机会,减少自身所承受的风险

As the social division of labor becomes more and more detailed, many companies pay more attention to the in-depth discussion of products and outsource some processes with high production costs and complicated processes. Therefore, many large brands of skin care products do not have their own production plants, and they prefer to choose cosmetics OEM processing plants to produce products.

Reduce commodity maturity costs

For cosmetics products entering the recession, reducing production costs is the key to maintain profits. If we can't reduce production costs in China, we should look abroad, perhaps make overseas investment, perhaps carry out outsourcing OEM production. Many large cosmetics brands in Europe and the United States use overseas OEM to directly reduce the risk and cost of production in order to obtain higher profits.

Increase commodity diversity

As for single brand companies, because their brands are very well-known and have a certain customer base, OEM processing is also a shortcut to expand the development of more types of products. There is usually a gap between commodity development and market orientation. Brands can use OEM processing methods to produce products with their own commodity formula, quickly fill up the market space and seize the market. For example, a brand manufacturer is good at producing water emulsion and face cream, but lacks in facial mask. At this time, OEM processing method can be used to select professional facial mask processing manufacturers from outside. This not only saves production time, but also reduces production costs, and can also obtain high-quality facial mask.

Show the company's own advantages

The competitive advantage of some cosmetics brands lies not in their production, but in their various sales channels and perfect after-sales service. At this time, OEM processing cooperation is almost a win-win approach for both sides. For example, Watsons, relying on its worldwide sales channels and service networks, does not need to produce goods, but can provide a reputation for high-quality goods to win the trust of customers.

Use trial and error opportunities to reduce losses

The market is changing all the time. Some cosmetics brands often enter the market by trial and error. They will choose OEM to test the possibility of entering the market. Brands outsource their products to cosmetics OEM manufacturers for small-scale production, and then push them to the market to observe the reaction of the market. If the reaction is good, the brands can produce a large number of products, so as to launch their own new products and brands; If the response is flat, the brand dealer can also terminate the OEM contract and give up the intention of entering the market of the product, so that it can use trial and error methods to obtain more opportunities and reduce the risks it bears





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