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桐乡招商手册设计公司 桐乡企业招商册制作
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招商手册三不要:
Merchant manual three not:
1、不要将企业的全部信息都在招商手册上体现。
1, do not put all the information in the business manual is reflected in the.
假如将全部的企业信息展示在招商手册上,首先对与竞争对手是一个很好的信息获得机会;其次也不利于达到同经销商直接面谈的效果,招商手册只是一个信息的载体,最终还需要进行直接的人员沟通才能到成合作,假如招商手册中的信息太过于全面,则可能吸引不了一部分经销商的胃口,直接打消经销商的经营兴趣,所以招商手册涉及到具体政策的内容,要尽量的让经销商产生心理联想,产生同企业直接沟通的欲望。
If all the enterprise information displayed in the Handbook, firstly, and competition is a good opportunity to obtain information; second is not conducive to achieve the same dealer direct face-to-face, manual is a carrier of information, eventually also need people who can communicate directly to cooperate, if merchants this information is too full, it may not attract part of the dealer's appetite, directly from the dealer's business interests, so the investment manuals related to the specific content of the policy, to try to let dealers have a psychological association, have direct communication with the enterprise desire.
2、不要进行刻意的形式模仿。
2, do not deliberately form imitation.
很多企业、特别是大部分中小型白酒企业在进行招商手册策划时,往往会采用模仿以前很多大企业和成功企业招商手册的措施,以提高自己的直接冲击力,但是往往事与愿违,因为这些较为成功的招商手册已经在大部分经销商心目中形成印象,如果你再进行模仿,经销商就会对你的所有信息产生怀疑的感觉,认为你的竞争力不是真实的展示。所以在进行招商手册策划时一定要牢记,千万别进行可以的模仿,一定要充分发挥自己的个性、策划出自己个性的招商手册。
Many enterprises, especially the majority of small and medium-sized enterprises in liquor merchants manual planning, often used to imitate the past many large enterprises and successful enterprise investment manual measures to improve the direct impact of their force, but often backfire, because these successful merchants manual has been formed in the minds of the majority of dealers impression. If you imitate all information about your dealer will have the feeling of doubt that your competition is not real show. So in the investment manual planning must be kept in mind, do not be able to imitate, we must give full play to their personality, planning their own personality of the investment manual.
3、不要怕浪费制作资金。
3, do not be afraid to waste production funds.
许多企业在招商广告的投入上“不计小节”,出手就是大手笔,但是在一个招商手册的设计上却斤斤计较,最终既没有展示自我的形象价值,而且既与经销商一个不好的***印象。所以爱画册建议企业在进行招商手册的策划和发放时尽量不要在费用上太过于苛刻。
Many enterprises invested in advertising investment on the "excluding section", shot that is generous, but in the design of a handbook on it over, finally showed no self value, but both dealers and a bad first impression. So love album recommended enterprises in the planning and issuance of investment manual, try not to be too harsh on the cost.
桐乡企业***册制作 桐乡***手册印刷排版 桐乡产品***手册设计。